Brands

Corporate Philosophies
In an industry filled with abundant diversity, Jenn endeavors to build bridges with people, not walls over differences. The Cotton Babies retail stores are operated under the premise that “every mom leaves our store feeling like a good mom”. When designing new products, Jenn’s goal is always to support parents at every point on the spectrum and offer a variety of customizable options to fit their unique needs.

Cotton Babies wants to see cloth diapers into every home across America.  Each of our brands is designed to reach out to a different unique market segment. Today, Cotton Babies’ brands are sold through thousands of independent juvenile stores worldwide and major retailers like Whole Foods, Target, BabiesRUs and diapers.com.

The bumGenius brand introduced cloth diapers easy enough for anyone to use… even family members or childcare providers who might be resistant to the idea of cloth diapering. bumGenius was intentionally designed to make cloth diapering as easy as using a disposable! Today, the bumGenius brand offers a variety of options; stay dry lining, organic cotton, single-piece diapering and our recently released, exclusive Artist Series.
The Flip Diapering System provides parents with an affordable hybrid diapering system. Options include organic inserts, stay-dry inserts and a disposable insert. The Flip Diapering System is manufactured from the same high quality materials used in all our products but comes at a much lower price point than other hybrid products on the market.
Econobum, our entry-level system, was created to take care of families on any budget. The Econobum system offers easy to wash prefold inserts, a simple one-size diaper cover, and now includes a washable diaper tote.

Cotton Babies wants to make it easy for more families to use cloth diapers. With bumGenius, Flip and Econobum, we’ve increased accessibility to cloth diapers by recognizing families at different places in life. We believe that every parent and baby is unique. These distinctions demand a variety of options.

In the process of creating options for a variety of families, we’ve expanded the cloth diapering world, creating room for more unique people. I like it that way. I hope you do too.

Kindest regards,

 

Jenn

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