Jennifer Labit

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Someone recently asked me about who our customers were... they were looking for what kind of person we might be selling to. The answer to his question was interesting to ponder because it really isn't about "who" as much as it is about the "culture".

My business value is to respect and recognize the mom, exactly where she is at. I want every mom to feel like a good mom when she leaves our website or our stores. That means that I focus on creating products that recognize many different kinds of parents.

That focus has created a fun, interesting culture at Cotton Babies... where our customers vary widely in age, lifestyle, values and economic status. They all leave with a confident smile and an armload of whatever makes them happy as a parent.

And that makes my day.