Hiding that diaper?

A mom recently introduced me to a friend as the owner of a cloth diaper company. The friend said, “You probably won’t like me then. I used disposables.”

Lets get this out of the way. I make a great product line. It fits. It absorbs well. It’s easy to use. It’s flexible. It can work for nearly every baby and every family out there. I love it when people choose to cloth diaper with my brands, but you should never, not today, not ever, believe that I think any less or more of you because of the diaper your baby is or isn’t wearing. If you ever choose to cloth diaper, I know you’ll find something to love in our brand family. And if you don’t, I bet you’ll find something else to love about Cotton Babies.

In the meantime, stop hiding the diaper your baby is wearing and let’s be friends. I believe you’re a good mom. Promise.

Jenn is the Founder and CEO of Cotton Babies. She holds an Executive MBA from Washington University. She was awarded Ernst & Young’s Entrepreneur of the Year award in the Emerging Category for the Central Midwest Region in 2011. Among many other awards, she recently received a 2017 YWCA Leader of Distinction Award for Entrepreneurship. Jenn holds many patents on various inventions in a number of different countries and is listed as one of 50 Missourians You Should Know. She is particularly fascinated by languages, chickens, and children (she has four) when she’s not reading economics journals.

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