Jenn has made her mark on the world by conceptualizing, developing, marketing and producing new diapering products for the baby industry. Her company, Cotton Babies, developed out of a tiny $100 investment; leading the way among natural parenting retailers since 2002. In addition to a busy online operation, Cotton Babies operates a retail store in St. Louis, Missouri.

In 2005, Jenn and husband, Jimmy, created the bumGenius One-Size Reusable Diaper, a product now distributed on five continents. In 2009, Cotton Babies developed and launched the best selling Flip Diapering System, a hybrid diapering system, and Econobum, a budget one-size cloth diaper. Jenn now holds approximately 30 patents on her product designs internationally.

In 2012, Cotton Babies started a project designed to help mothers living with diaper need. This project was eventually named Share The Love and is now one of the largest diaper banks in the nation with sites in all 50 states.

The innovation and popularity of Cotton Babies has garnered media coverage including Time Magazine, Parents Magazine, Consumer Reports, the Washington Post and the New York Times.

In 2008-2009, Jenn served as the founding chair of the Real Diaper Industry Association, a 501(c)6 trade association for cloth diaper retailers, manufacturers, diaper services, media and other parties with an interest in the cloth diaper industry.

Over the last few years, Jenn has served as advisor to growing retailers as well as some of the largest baby retailers in the industry. She is also an oft-requested expert on the topics of entrepreneurship, leadership, cloth diapers, as well as leading some very blunt conversations around the hardest parts of parenting.

Jenn received the St. Louis Business Journal’s 40 Under 40 award for 2011. She received the distinguished Ernst & Young Emerging Entrepreneur of the Year award in the Central Midwest Region for 2011.Today, Jenn is focused on raising the standard of excellence in the baby industry through creative designs and unique marketing approaches. Her goals are continued growth of the cloth diaper category, and targeted social strategies aimed at raising the standard of living in areas her company has influence.

Jennifer holds an MBA from Washington University. She has been awarded many U.S. and international patents for her product designs. In her free time, Jennifer enjoys music, reading, and spending time with her husband, three sons and daughter, at their home in St. Louis.

You can also catch Jennifer online, via Facebook, Instagram, and Twitter:

Other recognitions and awards include:

  1. Jenn received a Leaders of Distinction award for Entrepreneurship from YWCA in 2017.
  2. Jenn is listed as one of 50 Missourians You Should Know.
  3. Jenn received the 40 Under 40 award from the St. Louis Business Journal.
  4. Jenn received the Most Influential Business Woman award from the St. Louis Business Journal.


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  1. I find what you’ve accomplished so inspiring! Where can I learn more about how you started out and everything! I’m so fascinated!