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by Jennifer Labit

Jenn is a leading executive in the baby industry. She made her mark on the world by conceptualizing, developing, patenting, manufacturing, marketing, distributing, and retailing new brands within the mom and baby space, propelling her most recent cloth diaper brand onto disposable diaper shelves in Walmart stores.

Her privately held company developed out of a $100 investment and is now a multi-million dollar concept-to-consumer operation representing seven, on-shelf consumer brands that are manufactured and shipped to businesses and consumers all over the world.

bumGenius, Flip, Econobum, Elemental Joy, MilkDaze, and Elemum collectively have many world-wide patents and serve the baby diapering, breastfeeding, adult incontinence, and menstrual care categories.

In 2008-2009, Jenn led the effort to form and served as the founding chair of the Real Diaper Industry Association, a 501(c)6 trade association for members of the cloth diaper industry.

Several years later, she founded Share the Love, a national cloth diaper bank providing essential diapers to underprivileged families living in cities across the United States.

Over the last few years, Jenn has also served as a private advisor to some of the largest retailers in the world, assisting their buying teams through transitions into the cloth diaper space. She is an active voice in Congress on poverty related issues. She has served on several non-profit Boards of Directors. She has taught about various topics including entrepreneurship, platform economics, corporate social responsibility, big data analytics, and strategy at Washington University in St. Louis, Columbia University, and Virginia Tech.

Notable media mentions include Time Magazine, Mothering Magazine, Parents Magazine, Pregnancy Magazine, Consumer Reports, the Washington Post and the New York Times.

Other recognitions and awards include:

  1. Jenn received a Leaders of Distinction award for Entrepreneurship from YWCA in 2017.
  2. Jenn is listed as one of 50 Missourians You Should Know.
  3. Jenn received the 40 Under 40 award from the St. Louis Business Journal.
  4. Jenn received the Most Influential Business Woman award from the St. Louis Business Journal.

Jenn is actively seeking roles on public and private boards of directors in the retail or the media industries. A board bio is available upon request.

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2 comments

Heather "Ella" Tomblin August 14, 2012 - 7:16 pm

I find what you’ve accomplished so inspiring! Where can I learn more about how you started out and everything! I’m so fascinated!

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Disney Social Media Moms: On the Road NYC | My Strange Family June 15, 2013 - 8:19 pm

[…] Jennifer Labit the owner of Cotton Babies was the Keynote Speaker. She talked about how she started her company out of a tiny $100 investment. Then in 2005, Jenn and husband, Jimmy, created the bumGenius One-Size Reusable Diaper, a product now distributed on five continents. The biggest takeaway I received from Jenn is “If you’re not willing to fail, you’re not willing to succeed.” […]

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