Platform Strategy for Brands

Dad Holding Baby Wearing Blue bumGenius Diaper Over His Head

When people attend classes I’ve taught about strategy or economics, the questions often focus around how brands should approach an innovation and platform strategy. Those questions recently came up again in a different format, so I took notes and decided to start putting some of the most frequently asked questions on my blog.

Why Antitrust Law Matters

The removal of psychological constraints and physical constraints for retail and now imminent threats to grocery competitors has fundamentally changed the way business is done. This change has substantively altered economic forces in a way that should cause courts to evaluate and perhaps, once-again, evolve anti-trust law.

The Power of The Pixel

An article was published on Wired recently about Facebook’s failure to suppress fake news. The epically long, but must-read article is titled “Inside the Two Years that Shook Facebook — And the World”. As I read, in particular, I noted the implications to corporate power, retail economics, and platform marketing in the content… “For the […]

Whole Foods Sold Their Recipes & Formulas to Amazon

At some point, in the not too distant future, Amazon wants to ensure that you’re buying everything from either Amazon.com or Amazon stores.  Books.  Music. Diapers. Tech.  Food.  Shampoo.  Organic body care and organic foods. All interestingly now available for purchase at lower prices when you choose their “store brand”. The latter newly so thanks to a […]

Counterfeit Baby Products At Amazon

And you don't even get to choose whether you get a real or a fake.

While I know that a lot of you have a love affair going on with Amazon Prime and their seemingly amazing two-day shipping, you should know that you’re not necessarily going to get what you think you’re ordering… and, based on our experience and what I’m reading in the media, even after receiving reports of […]